Periscope is the latest hot social media app that works as a mobile live streaming platform. Periscope makes it easy to spontaneously stream a live video of your opinions and activities via “scopes”. Participants show their support and raise the host’s ratings by screen tapping to generate “heart” icons that float up the side of the screen.
Connected to Twitter, your scopes automatically show up on your newsfeed, so your followers can tweet and re-tweet your broadcasts. This can be a great marketing tool for your online business with the potential to attract lots of new followers. Or not.
As a new online business owner, I am eager to learn from established webpreneurs, especially when it comes to productivity, content marketing, SEO and the like. Watching an expert LIVE and being able to ask questions is perfectly awesome. When it works.
I have discovered, and continue to follow, some terrific Periscope hosts. I have also watched hosts who may be hurting their business with this powerful platform.
These are some tips I would offer to the cringe-worthy Periscope hosts I watched this week, and to anyone who wants to avoid the same mistakes.
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