Are you ready to for freelance success right now? Are you tired of schlepping to a day job? Are you underpaid, overworked, or burned out? Remove those obstacles to your freelance success!
The thing is, most new business owners or entrepreneurs fail. The U.S. Bureau of Labor Statistics shows us that only about half of new establishments that make it through the first year are still in business by year five.
The statistics do not take into account all the failed freelancers out there. The ones who never registered as a business or lost steam after the first few months and gave up. How sad, to not even be a blip on the business radar screen.
It is fun and easy to dream of big freelance success, but unless you take action, you will never get past the daydream stage.
It is fun and easy to dream of big freelance success, but unless you take action, you will never get past the daydream stage.
There is something for everyone out there in the realm of business opportunities and freelance options, but you have to do the work, and you, only you, have to be able to overcome common obstacles to freelance success.
Lack of Vision for Your Freelance Success
Sure, you have imagined for years how it will feel to be your own boss. You see yourself working anywhere and anytime you feel like it. No more time clock for you!
That is not a vision, it’s a daydream.
Define your mission statement, your vision and your values. Why are you stepping out as a freelancer? What is the service or product you will provide? How will you deliver your product? What are your core values? What is your commitment to your customers?
To be a freelance success, you gotta get real. You have to set realistic, measurable goals. You have to work your tail off, consistently. There are no shortcuts to freelance success.
You can take advantage of courses and coaches that give you knowledge and a framework to launch from, but it will be up to you to create a great service or product and market it effectively. Create and market. Then do it again.
Know Your Customer
You have heard by now that you have to find a niche. That means you have to be specific about the type of customer who will buy your product. Can you define what they need? Now you have to be able to describe how you can meet that need.
It is too broad to say that your market is fitness freaks, and you will teach them a workout program for peak performance. Failing to narrow your target customer is an obstacle to freelance success.
A successful freelance niche is much more specific. For example, your ideal customer may be millennial female runners in executive positions who have difficulty finding a regimen that works with frequent business travel. You have just the answer they need!
Perfection Hinders Progress Towards Freelance Success
A huge obstacle for many is just getting started. Have you kept buying self-improvement books and joining Facebook groups in your chosen field but haven’t even really gotten your business off the ground? The first hurdle is planning and decision making.
The saying is true, even in business that progress is better than perfection. You still need to have a decent business plan, but stop thinking you need to wait until you have everything perfect before you actually start selling you product or services.
Perfection is a process, not a milestone. You will always be looking for new ways to improve your business, your product, your marketing strategy and yourself. If you don’t, your business will fizzle.
Make a plan, set deadlines. Designate specific times to be working on your business tasks. Not just setting up a web page, or tinkering with your WordPress theme, but also designate time for creating a business plan and measurable goals.
Don’t just set deadlines to accomplish certain tasks, but make deadlines for decision making. Are you paralyzed with indecision about choosing a web host? WordPress theme? Picking a domain name? Gather some options and then set a hard deadline for making that choice! Then go with it. Don’t waffle. You need forward progress here and if you can’t trust your own gut, you are lost.
Be realistic about your abilities. Nothing is a faster business killer than constant frustration and hitting roadblocks. You have to be prepared to change course if your initial plan is hitting a brick wall.
Doing It All
If you are trying to save money by creating your own web site and customizing a free theme, that’s fine if you have the skills for it. Nothing is more frustrating than spending hours on a task that turns into days and you feel you are worse off then when you started.
I actually have skill and experience with databases and customizing online applications, but trying to set up and customize a free WordPress theme was making me totally crazy. After several late nights, I realized that setting up my own web page was taking way too long to be productive. I finally purchased a responsive theme package and had my website up and customized in a few hours – easy peezy!!
I can’t believe I wasted so much time and energy before spending a few measly dollars to get something workable and attractive. So don’t make yourself crazy! Remember, your time is worth money, too.
Still Need More Support to Reach Freelance Success?
Business programs that I can personally recommend to help you get your business off the ground are Empire Building with Alexis Giostra for starting your own business, and Fearless Launching with Anne Samoilov to show you exactly how to effectively get that new service or product out to your customers.
As for that interactive theme I bought – it came from BluChic!
Are you dreaming of freelance success? Do you have a side hustle? Please share your questions and comments!
